'4 Million History Challenge' K-League, 'A stadium + night market' hit barren Jeju's unique challenge 'Snow Road'

'4 Million History Challenge' K-League, 'A stadium + night market' hit barren Jeju's unique challenge 'Snow Road'

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Jeju Island has been considered a 'hungry place' in the K League.

The crowd hardly caught fire. The 2006 season, when Jeju United was established, drew an average of 7,206 spectators per game. The cumulative total of 100,000 spectators (108,601) per season in just four seasons, but the average number of spectators remained the same every year. Consequently, the average number of spectators per game in the 2017 season was only 3,105. The number of spectators at the Jeju World Cup Stadium, which was rarely filled until the second-tier relegation and COVID-19, is on the rise recently. The number of spectators at home games has increased from 3,152 during the 2022 season to 6,001 in 2023 and 6,364 last year. However, it is around 60 percent of the average number of spectators at the K-League 1 last season (11,003).

There are various reasons for the K-League's failure in Jeju. Geographic problems that require air travel rather than land, the location of the Jeju World Cup Stadium in Seogwipo City, and the absence of stars have been discussed. Several solutions were discussed, but it was not enough to revive the box office fire.

Jeju, which has the SK sign of its parent company this season, has made a different attempt.

Recently, a night market was opened inside the Jeju World Cup Stadium through an agreement with a local company. It has set up a space that can lead not only soccer fans but also ordinary tourists to various amusement spaces, from food that does not fall in love with Jeju Island, such as "Black Pork Iron Steak" and "Abalone Egg Roll Gimbap." In addition to focusing on close-knit activities with local organizations, it tried to make use of Jeju Island's unique theme of "Travel." In addition to opening the night market, it plans to maximize the effect by adjusting the movement so that spectators who have finished watching the game can move to the night market, as well as adding shorts contents and victory events in which their players participate. 메이저사이트

The K-League achieved a new era of spectatorship last year. The K-League is the outcome of diverse efforts to reach out to fans amid a healthy league environment. However, some say that the K-League should be reborn as a cultural content that can give consumers more fun and impression than a game in order to move forward. Each club is making various efforts to find a solution to this theme. Jeju's new attempt to attract 4 million spectators without mentioning the "barren land for happiness" label is certainly noteworthy.